Admission lead generation
Admission lead generation that brings real parent enquiries
We run Google Search, Meta (Facebook and Instagram) and YouTube campaigns built around your courses, your catchment area and your admission calendar, so the enquiries that come in are from families who can actually join.
Saw your ad on Instagram. Fees for Class 11 Science?
Thanks for your interest! Fee details and a visit slot are on their way.
The challenge
Why most admission ads waste budget
- 1Clicks from the wrong cityBroad targeting shows your ad to families 200 km away who will never visit the campus.
- 2Leads nobody calls backForm fills sit in a sheet for days. By the time someone calls, the parent has paid another school.
- 3No idea what workedYou know the total spend, but not which ad, keyword or course brought the admissions.
Admission marketing is not the same as selling a product. A parent compares three or four institutes, visits two of them and decides over weeks. Your ads need to reach them early, in the right area, with a reason to enquire with you rather than the next school down the road.
We plan campaigns by course and by catchment. A CBSE school in Andheri needs families within a sensible commute. A NEET coaching class can pull students from across Mumbai, Thane and Navi Mumbai. A degree college may want separate campaigns for Science, Commerce and Arts. Each gets its own budget, creatives and landing page, and each is measured on enquiries and admissions, not on clicks.
What is included
Everything in our Admission Lead Generation service
Google Search ads
Keywords parents really type, such as 'CBSE school near me' or 'NEET coaching in Andheri', with negative keywords to block job seekers and free-course hunters.
Meta ads
Facebook and Instagram campaigns with lead forms or WhatsApp click-to-chat, targeted by area, age group and parent interests.
YouTube and Reels
Short campus walkthroughs, topper stories and faculty clips placed in front of families in your catchment.
Catchment targeting
Radius and pin-code targeting around your campus so budget goes to families who can attend.
Ad creatives
Static posts, carousels and short videos written for parents first, in English, Marathi or Hindi.
Cost per enquiry tracking
Every lead tagged by campaign, course and source, so you see the cost per enquiry and per admission.
How it works
Four steps to go live
Admission goals
Seats per course, fee range, catchment and past enquiry data.
Campaign build
Keywords, audiences, creatives and landing pages per course.
Launch and test
Small budgets first, then scale the ads that bring real enquiries.
Weekly review
Cost per enquiry, lead quality and next week's changes.
In practice
What you see every week
- Enquiries by course, campaign and source
- Cost per enquiry and cost per admission
- Lead quality notes from counselling calls
- Search terms we blocked and why
- Next week's budget and creative plan
Sample report with illustrative numbers.
best CBSE school near me
Sunrise Academy, 2.1 km away. Admissions open for 2027-28.
Part of one funnel
Works best with the rest of your admission marketing
Admission Lead Generation is one stage of the admission funnel. When it is connected to the others, enquiries are followed up in minutes, parents receive the right information on WhatsApp and you can see cost per admission across every channel in one report.
You can start with this service alone and add others when you are ready.
FAQ
Admission Lead Generation: common questions
Need a quick answer? Call or WhatsApp +91 98674 33544.
How much ad budget does an institute need?
It depends on seats, course fees and competition in your area. Most institutes start with a modest monthly test budget per course, and we scale only the campaigns that bring genuine enquiries. We give a budget recommendation in your free plan.
Is the ad budget included in your fee?
No. Ad spend is paid directly to Google and Meta from your own account, so you keep full control and visibility. Our management fee is quoted separately.
Do you run ads only in Mumbai?
Mumbai, Thane and Navi Mumbai are our home ground, but we run campaigns for institutes anywhere in Maharashtra and for online courses across India.
How fast do enquiries start?
Search and Meta campaigns usually begin producing enquiries within days of launch. Admissions take longer because families compare and visit, which is why we pair ads with quick follow-up calls and WhatsApp nurturing.
Will we own the ad accounts and data?
Yes. Campaigns run in ad accounts owned by your institute. All leads, creatives and reports stay with you.
Related services
Complete the funnel
Fill more seats this admission season
Get a free admission marketing plan for your institute: where your students come from, which channels to use and what it will cost. No obligation.